Georges Toufic, Beirut, 2023

Georges Toufic is a company that specializes in digital printing and prepress services. As part of its effort to stay ahead of the competition, it recently underwent a creative rebranding. The new logo design is modern and has an industrial feel, making it particularly suitable for the company's B2B clientele, which consists of print houses. The design is built around the letter G, which has been modified to include a small caps t, using negative space to create a unique and eye-catching visual.

Logo, branding