Abi Saleh Bakery

Client Wajih Abi Saleh, 2021 | Identity, packaging, social media

The best food is made with love! Abi Saleh Bakery is located in Beirut, and what’s started as a small business after the war grew to become a go-to place for the best man’ouche.

The rebranding was mainly focused on the logo. A sans serif, that is just enough rounded to mimic the softness of the dough that is made from scratch every day.

Logo, brand identity, packaging, digital